19.01.2017

Impact Radius' new tool lets brands find more possible partners for affiliate links (https://martechtoday.com).

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The company says that its Media Partner Discovery is the first to search <b>affiliate</b> partners outside specific networks. ... locations that they have an <b>affiliate program</b>, and invite publishers and other media partners to join the <b>program</b>.

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Impact Radius's new tool lets brands find more possible partners for affiliate links var _sf_startpt=(new Date()).getTime() Sections Advertising Marketing Content Social Commerce Sales Analytics Management Home Submit Follow Us Follow Ads Marketing Content Social Sales Analytics Mgmt More Events Submit Follow SUBSCRIBE Subscribe MarTech Today Retail Tech Grocery shelf display watches shoppers, tracks emotions 2017 Priorities 3 ways to thrive in the year of customer experience Subscribe to MarTech Today SUBSCRIBE Advertising Marketing Content Social Commerce Sales Analytics Management Events Home Martech: Advertising Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today. SUBSCRIBE Impact Radius's new tool lets brands find more possible partners for affiliate links The company says that its Media Partner Discovery is the first to search affiliate partners outside specific networks. Barry Levine on January 18, 2017 at 2:37 pm More Links. Impact Radius is out today with a new tool that it says is the first to let brands find affiliate partners outside given networks. The Santa Barbara, California-based company provides a platform for tracking advertising and affiliate performance. Affiliates are those publishers — ranging from online magazines to individuals' blogs — that include links to the brand's product in their editorial content or elsewhere. When a reader clicks on the link — say, a link to a mentioned Canon camera in a story about the latest photographic innovations — and buys that product, the publisher gets a fee. The problem, Impact Radius co-founder and VP of Strategic Initiatives Todd Crawford told me, has been that brands have either limited or passive ways to find new affiliate publishers. In the limited way, they can search in affiliate networks or tracking platforms for affiliate publishers that carry links to other products of their type. Canon, for instance, might find camera blogs that link to Nikon cameras but not theirs, and then they could approach those blogs to carry Canon affiliate links. But those tools only cover the affiliates in a specific network. For instance, Crawford said, Impact Radius offers such a discovery tool that reaches about 25,000 affiliate publishers in its network. That's only a fraction of the affiliate publishers on the web. In the passive approach, brands post on their website or other online locations that they have an affiliate program, and invite publishers and other media partners to join the program. This past August, Impact Radius bought affiliate recruitment platform 5IQ, which offered an affiliate discovery tool. Now integrated with the Impact Radius platform for its customers and rebranded as Media Partner Discovery, the tool allows brands to find all the affiliates in a given category — even those outside Impact Radius' or others' networks. Here's a screen shot: This amounts to a universe of more than 800,000 publishers and media partners that carry affiliate links, of which about 40 percent are in the US. This is the first implementation of 5IQ technology into Impact Radius' platform. Brands like Canon can now search a much wider population of affiliate publishers/media partners in a given category, including those working with competitors. The tool ranks the potential partners by their Alexa traffic, offers contact and company info and provides the ability to generate lists of potential partners. About The Author Barry Levine Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine. Related Topics Channel: Martech: Advertising Sponsored We're listening. Have something to say about this article? Share it with us on Facebook and Twitter . Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, 2017: San Francisco October 2-4, 2017: Boston × Attend MarTech - Click Here Learn More About Our MarTech Events Take the MarTech Quiz Think you know martech? Find out by taking this 3-minute quiz . See how you score and share it with friends! 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https://martechtoday.com/impact-radius-new-tool-lets-brands-find-possible-partners-affiliate-links-194318

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