06.01.2017

Navigating Next Generation Affiliate Programs (http://www.slideshare.net).

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Kissmetrics Webinar Series NAVIGATING NEXT GENERATION AFFILIATE <b>PROGRAMS</b> The webinar starts at 11am Pacific Time Slides Navigating ...

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       Navigating Next Generation Affiliate Programs                                                                                                                                                                                                                                              Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our    User Agreement and    Privacy Policy .    Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our    Privacy Policy and    User Agreement for details.                 SlideShare           Explore          Search           You                           Upload       Login        Signup                                                      Home           Technology           Education           More Topics              For Uploaders             Get Started          Tips & Tricks          Tools                                                                                                  Navigating Next Generation Affiliate Programs                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Upcoming SlideShare                  Loading in …  5   ×                                                                             1                                          1 of   49                                                           Like this presentation? 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Embed            Size (px)          Start on                Show related SlideShares at end        WordPress Shortcode              Link                                                         Navigating Next Generation Affiliate Programs       41 views             Share         Like         Download                                    Kissmetrics on SlideShare   , Presenter               Follow                        0              0              0     Published on   Jan 5, 2017              Affiliate marketing is changing rapidly and the future of affiliate marketing is no longer limited to the traditional players in the space. New partners and technology platforms have come into the mix that are shaping the affiliate channel moving forward. Brands are developing and managing strategic and integrated large-scale performance partnerships such as marketing, business or other digital partnerships on a global basis.    Robert Glazer will share best practices on how to elevate your affiliate channel so you can deliver on the promise of incremental revenue, new customers and raising brand awareness. He'll also share case studies from leading retailers on how they have applied these strategies to improve results.    Attendees will learn how to transform their affiliate program by:    Building the right team  Valuing the right metrics  Managing payouts to reward the most valuable affiliates  Recruiting high-quality affiliates and performance based partners to your program  Demanding transparency with centralized reporting, automatic payments and a standardized operating framework       ...         Published in:     Marketing              0 Comments          0 Likes         Statistics       Notes                                    Full Name           Comment goes here.   12 hours ago         Delete     Reply     Spam     Block         Are you sure you want to     Yes     No      Your message goes here                                                   Post             Be the first to comment               Be the first to like this         No Downloads          Views     Total views   41   On SlideShare   0   From Embeds   0   Number of Embeds   0      Actions     Shares   0   Downloads   15   Comments   0   Likes   0      Embeds  0      No embeds                                                    No notes for slide          Navigating Next Generation Affiliate Programs    1.      Kissmetrics Webinar Series  NAVIGATING NEXT GENERATION AFFILIATE PROGRAMS  The webinar starts at 11am Pacific Time  Slides and Recording will be sent out within 24 hours of the webinar  Q&A after the presentation, but feel free to enter questions as they come up  10 min Demo of Kissmetrics Analytics after the Q&A      2. Navigating Next  Generation Affiliate  Programs      3. @Kissmetrics  #KissWebinar  @thuelmadsen      4. Thue is the Kissmetrics Webinar Wizard and Marketing  Ops Manager. Before joining forces with Kissmetrics, he  was a Lyft driver in SF, which is also how he ended up as  a Kissmetrics marketer. Whenever Thue is not trying to  automate everything around him, you can find him hiking  in the Sierras.  THUE MADSEN  Marketing Operations Manager, Kissmetrics  @ThueLMadsen  Robert is an award winning customer acquisition  specialist with an exceptional track record in increasing  revenue and profits for fast-growing consumer  businesses. He has extensive experience in the  consumer, e-commerce, retail, online marketing, and ad-  tech industries.In his spare time, Robert is an avid skier,  traveler, biker and serial home renovator.  ROBERT GLAZER  Founder & Managing Director, Acceleration Partners  @robert_glazer      5. @Accelerationpar  #KissWebinar  @robert_glazer      6. 1 Why Marketers Are Choosing Performance  2  3 Evolution of Affiliate Marketing  TABLE OF CONTENTS  4 Gen 3: Performance Partnerships  • Forces of Change  • Gen 1 to Gen 2  State of Affiliate Marketing      7. WATCH WEBINAR RECORDING NOW      8. Why Marketers Are  Choosing Performance      9. RISE OF AD BLOCKING  10% to 15% of US internet users are actively blocking digital ads,  particularly the younger demographics.      10. MARKETING SPENDING: DISPLAY  A 'CRISIS' IN ONLINE ADS:
  ONE-THIRD OF TRAFFIC IS BOGUS
  • As digital advertising climbs toward $50 Billion  this year, marketers battle fraudulent visitors  • Fighting fraud costs money, and just about  every company in the ecosystem can benefit  in some way from it.  • The result is a push towards viewability and  downstream channels.      11. State of Affiliate  Marketing      12. STATE OF AFFILIATE MARKETING      13. STATE OF AFFILIATE MARKETING  z      14. Evolution of Affiliate  Marketing      15. EVOLUTION OF SERVICES & PLATFORMS  Technology & Services start separate (BeFree)  The era of the network begins. BeFree acquired by CJ  (Technology & Services offered together)  
  Technology & Services are

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