11.03.2017

How We Grew Retailer's Affiliate Program Revenue by 206% (http://www.accelerationpartners.com).

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Learn how Acceleration Partners grew our client&#39;s affiliate program revenue by 206% ... How We Grew Retailer&#39;s <b>Affiliate Program</b> Revenue by 206% ... management <b>partner</b> who would focus more on recruiting content <b>affiliates</b> while ...

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How We Grew Retailer's Affiliate Program Revenue by 206% | Acceleration Partners var switchTo5x=true; Boston New York San Francisco Chicago For Affiliates Capabilities Affiliate Marketing Complimentary Affiliate Program Evaluation Global Management Paid Social Paid Search Display & Retargeting Search Engine Optimization Digital Strategy Complimentary Digital Marketing Evaluation Investor Due Diligence Clients Testimonials Resources Guides Webinars Affiliate Grader Tool Performance Partnerships Book Podcasts Case Studies Blog Company Company Overview People Industry Recognition In the News Events Our Partners Board of Advisors Careers Contact How We Grew Retailer's Affiliate Program Revenue by 206% SUMMARY Acceleration Partners grew client's overall revenue by 206% year-over-year (YOY) while maintaining their return on ad spend goal of $9 and recruiting over 800 quality affiliates into program. EVALUATING THE ISSUES One of the services Acceleration Partners is valued for is our complementary affiliate program assessments. When we conduct these evaluations for companies, we look at everything from the types of affiliates in the program and the clicks and conversions they are generating to how fraudulent activities are being monitored and prevented, hidden sources of costs and opportunities for growth. CATEGORIZING THE CHALLENGES After performing this assessment on one retailer's program, our team discovered that they had over 400 pending affiliate applications that weren't being reviewed. In addition, the affiliates in their program weren't receiving any communications that might activate them or optimize their efforts. In short, their network-managed affiliate program was on auto-pilot. The retailer needed an affiliate network that would better support their needs as well as an industry partner who could provide management and oversight of their program. Their internal team conveyed to AP that they wanted a program management partner who would focus more on recruiting content affiliates while also communicating more effectively and consistently with their existing affiliates. The retailer also wanted to ensure that their needs would be met cost-effectively. For the client, this meant growing revenue while maintaining a $9 return. SELECTIVE SOLUTIONS To help them achieve their objectives, the first step their Acceleration Partners team took was to get the client set-up on an affiliate network that would allow them to grow their program strategically and cost-effectively. For the retailer, that network was ShareASale. Affiliate Inquiries > Stay informed Sign up to receive updates about our exciting new projects and developments. Company Overview Press Events Careers Capabilities Affiliate Marketing Paid Social Paid Search Display & Retargeting Search Engine Optimization Site Migrations Digital Strategy Recent Posts 5 Affiliate Agency Sins 5 Smart Strategies for Working with Coupon Sites Why We Hire for Day 1 and Promote When Ready Resources Facts & Figures From Our 2016 Affiliate Marketing Survey Marriage of SEO + Content: Tips to Keep the Relationship Strong Driving Traffic and Transactions In the News Small-Sized Companies: The Best Company Cultures in 2017 Fighting Back Against Fake Celebrity Endorsements on Dr. Oz The Dangerous Spread of Fake Ads " >

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http://www.accelerationpartners.com/our-documents/grew-retailers-affiliate-program-revenue-206/

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