24.03.2017

Why Biz Dev Teams Should Use an Affiliate Marketing Framework (https://www.salesforce.com).

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Consider this example: A biz dev or partner specialist at an online ... They might know an <b>affiliate program</b> could handle many of these functions, but ...

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Why Biz Dev Teams Should Use an Affiliate Marketing Framework - Salesforce Blog What is Salesforce? Who uses Salesforce? Free Trial Demo What is Salesforce? Who uses Salesforce? Free Trial Demo Mar 23, 2017 By Robert Glazer Why Biz Dev Teams Should Use an Affiliate Marketing Framework in Marketing Want more awesome content? Sign up for our newsletter. Subscribe Back to All Stories Business development deals are notoriously time-consuming and difficult to scale. Teams tend to focus on one big, highly customized negotiation at a time, limiting their ability to ramp up digital deals with midsize and smaller partners — especially when payout is performance-based. While this approach may appear cost-effective, companies taking such a manual approach to biz dev leave money on the table. By using an affiliate marketing model, businesses can create scalable strategies and capture more biz dev and partnership opportunities without reinventing the wheel each time. The transition from traditional biz dev to affiliate-inspired models is simple. In both, you're creating performance-based, mutually beneficial partnerships, but the latter provides better tracking, payment reporting, and attribution. Similarities Between the Affiliate Framework and Biz Dev Consider this example: A biz dev or partner specialist at an online stationery company does a contract-based deal with a popular baby store to place a custom coupon in its catalog. When the coupon campaign ends, the stationery company creates a manual report based on how many customers redeemed the promotion. Weeks later, the baby store sends an invoice to the online stationery company, which then pays by check a month later. At the year's end, the online baby store must send the stationery company a 1099 tax form for its earnings. This is a common setup that actually aligns closely with affiliate marketing; the partner (baby store) earns money based on how many people it drives to a particular product or promotion. A main difference is that traditional biz dev relies on a manual process in which representatives hand-manage every aspect of a deal. As a result, biz dev teams typically can only focus on those

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https://www.salesforce.com/content/blogs/us/en/2017/03/biz-dev-affiliate-marketing-framework.html

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