25.04.2017

How to Get More eCommerce Sales Using MailChimp and Omnistar Affiliate Software (http://www.osiaffiliate.com).

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Every eCommerce marketer is looking for marketing strategies that will boost their sales. Right? Can I get an Amen? AMEN! Well, guess what?

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How to Get More eCommerce Sales Using MailChimp and Omnistar Affiliate Software | eCommerce and Affiliate Marketing Blog Voted #1 Affiliate Software Toggle navigation Features Pricing Resources Customers Contact Us Blog Blog / eCommerce Marketing How to Get More eCommerce Sales Using MailChimp and Omnistar Affiliate Software by Robert Kilonzo Every eCommerce marketer is looking for marketing strategies that will boost their sales. Right? Can I get an Amen? AMEN! Well, guess what? Email marketing and referral marketing are two of the most trusted and successful eCommerce marketing strategies. Email marketing allows you to build relationships with your customers. These relationships eventually lead to sales and repeat business. Referral marketing is one of the most trusted forms of marketing. Referral marketing works because customers trust recommendations from their family and friends over all other forms of advertising. When combined, email marketing and referral marketing have the potential of scaling your business at a very fast pace. So, how can you use email marketing and referral marketing to take your eCommerce business to the next level? Continue reading and prepare your mind for some amazing eCommerce marketing tips. We will show you how you can boost growth for your eCommerce business using both referral marketing and email marketing. In this post, we will use two of the most popular email marketing and referral marketing platforms. They are MailChimp and Omnistar Affiliate Software . What are we going to show you? We will show you how to integrate email marketing and referral marketing. Different ways to grow with referral marketing and email marketing. Combined uses of referral marketing and email marketing. What are you waiting for? Let's get started. Integrate MailChimp and Omnistar Affiliate Software The first thing you need to do is integrate MailChimp and Omnistar Affiliate Software. What are you going to need? You are going to need your MailChimp API Key and the List ID of where you want your affiliates/partners/advocates added to. To get these, log in to your MailChimp account. Go to https://mailchimp.com/ And then click on Log In as shown here Next, click on Account from your account profile dropdown as shown here Next, click on the Extras dropdown link and select API keys. Next, click on Create a Key. You can now copy they API key that was generated. We are going to use it later. The next thing we need from MailChimp is the list id of the email list you want to add your affiliates/partners/advocates. To get this, click on Lists. Next, go to the settings of the list. You will get to this section by clicking on the dropdown next to your list. You can either create a list for your affiliates or use one if you have already created it. Scroll down to the bottom of the list settings page and you will see the list id. Copy the list id and save it. It is now time to add the MailChim API key and list id to your Omnistar Affiliate Software account. Go to settings in your Omnistar Affiliate Software account. Next, click on Third Party Integration. Click MailChimp integration. Enter your MailChimp API key and list id. You have now integrated Omnistar Affiliate and MailChimp. Ways to Grow with Email Marketing and Referral Marketing Email marketing and referral marketing will allow you to grow your eCommerce business using many ways. Here are some top ways. Build relationships Email marketing will allow you to build relationships with your customers. You can collect emails from your customers and add them to a lead nurture campaign. This type of automation or sequence makes it easy to build a trusting relationship with your audience. You can build the relationship by educating them and always providing value. Do not spam their emails. Promotions Email marketing is great for announcing promotions. Get your customers to convert by sending promotions and discounts via email. Repeat business Email is great for encouraging repeat purchases. You can upsell and cross-sell with email. Contests Referral marketing makes it easy to run different contests. You can create a contest to see which customers sent you the most referrals. Provide great rewards to encourage all customers to join the contest. Get new customers Referral marketing will allow you to tap into your customer's network. These are potential buyers you did not have access to. Encourage your customers to promote you to their network of friends and family. Combining Referral Marketing and Email Marketing to Boost Growth and Sales Below you will find examples of when referral marketing and email marketing work together to increase your sales. Adding customers as affiliates using forms If you followed the instructions above, you've already integrated Omnistar Affiliate Software and MailChimp. You can now create a form in MailChimp or Omnistar Affiliate Software and use this form to add customers and website visitors as affiliates. A good example of this is our eCommerce Email Marketing Guide . In this guide we integrated this form With our referral program. Now, when users enter their email address, a unique link is created for them to promote our guide. Getting customers to promote your resources As mentioned above, we are using our integration to promote our guide using our referral program and our email marketing. When users enter their email address, they get redirected to our thank you page with their unique referral link as shown here When users promote the guide, they will unlock a bonus. Staying in contact with affiliates Since your affiliates will automatically get added to your MailChimp and email marketing program, you can keep in contact with them. Either send them a newsletter or create an automation. Here's an example of a real sequence we have for our marketing agents. Every time someone becomes an affiliate, they get added to this sequence. Alternatively, you can add them to a list like this one And then just send them a newsletter. Growing your email list Referral marketing can help you grow your email list. Most of our lead generation resources are linked up to our email marketing and referral marketing programs. Here's an example of our eCommerce guest blogging guide . If users want to download a pdf of the guide, they will need to enter their email address as shown below Once they enter their email address, they get added to our referral program and our email marketing program. Additionally, a unique referral link is generated for them. Now all these users can unlock a bonus when they promote our email list to their network of family and friends. They can promote the list via Facebook, LinkedIn, Twitter, email, etc. Those are some ways of how you can grow your eCommerce business when you combine your email marketing with referral marketing. There are many more strategies and uses of how you can boost growth with email marketing and referral marketing. Check our blog often to discover more ways we've uncovered of how you can use email marketing and referral marketing to grow your eCommerce business. Also, let us know in the comments if you have questions about how to integrate email marketing and referral marketing with your business. Lastly, have we missed to mention your favorite ways of using email marketing and referral marketing to grow your business? Please share below. 3 Response to

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