04.05.2017

Is Affiliate Marketing Your Key to Success? (http://www.rogerdooley.com).

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Fortunes were made in affiliate marketing, but is that still possible? According to Robert Glazer, <b>affiliate</b> marketing has more potential than ever. ... brand and an influential <b>partner</b> – but it wasn&#39;t always that straightforward. ... So almost every online business over a million dollars has an <b>affiliate program</b>, ...

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Is Affiliate Marketing Your Key to Success? - Roger Dooley Home About Books Blog Podcast Media Contact Speaking Blog Home / Blog / Is Affiliate Marketing Your Key to Success? May 04 Is Affiliate Marketing Your Key to Success? 05-4-2017 | 0 Comments | Roger Dooley Twitter 0 Facebook 0 LinkedIn 0 Google+ 0 Affiliate marketing is an incredibly effective marketing technique that combines a knowledgeable brand and an influential partner – but it wasn't always that straightforward. Robert Glazer is on the show today to talk about his new book, Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing , and explain why affiliate marketing is experiencing a revival. Robert Glazer is the founder of Acceleration Partners and BrandCycle. He's a customer acquisition specialist and expert in what makes affiliate marketing work. He's worked with brands including Reebok, Target, eBay and Warby Parker. Robert begins with a quick history about the less-than-respectable early days of affiliate marketing and how it's changing into a more respected force today. We then dig into some of the more technical aspects of affiliate marketing, touching on softwares and strategies that brands and their partners are using. Robert also shares how smaller players can leverage these performance partnerships to their advantage. Robert's got some key insights about how affiliate marketing could be a game-changer for your business – be sure to tune in! If you enjoy the show, please drop by iTunes and leave a review while you are still feeling the love! Reviews help others discover this podcast and I greatly appreciate them! Listen in: http://traffic.libsyn.com/neuro/BRAINFLUENCE161.mp3 Podcast: Play in new window | Download On Today's Episode We'll Learn: How Robert differentiates between performance partnerships and affiliate marketing. Why the too-good-to-be-true early days of affiliate marketing have given way to a better approach. What technological tools affiliate marketers are applying today to drive business. Why a performance partnership can be a perfect symbiotic relationship for both parties. How to identify and evaluate potential opportunities for affiliate marketing. Robert's recommendations for those hoping to monetize their site by building a performance partnership. Key Resources for Robert Glazer and Affiliate Marketing: Connect with Robert: Website | Acceleration Partners | BrandCycle Amazon: Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing Download the first chapter of Performance Partnerships free from Acceleration Partners The Dangerous Spread of Fake Ads by Robert Glazer and Dr. Mehmet Oz The Big Short Barbara Corcoran 80% of CEOs Do Not Trust Their CMO from Piotr Golczyk on LinkedIn Ebates RetailMeNot ShareASale PepperJam CJ Affiliate (formerly Commission Junction) Melissa & Doug Share the Love: If you like The Brainfluence Podcast … Never miss an episode by subscribing via iTunes , Stitcher or by RSS Help improve the show by leaving a Rating & Review in iTunes ( Here's How ) Join the discussion for this episode in the comments section below Full Episode Transcript: Welcome to The Brainfluence podcast with Roger Dooley, author, speaker, and educator on neuromarketing and the psychology of persuasion. Every week, we talk with thought leaders that will help you improve your influence with factual evidence and concrete research. Introducing your host, Roger Dooley. Roger:       Welcome to the Brainfluence Podcast, I'm Roger Dooley. Our guest this week is an expert in affiliate marketing. Robert Glazer's been affiliated with that industry, so to speak, since its earliest days. He's the founder and managing director of Acceleration Partners, and the founder and chairman of BrandCycle. He's worked with big brands like Reebok, Target, eBay and Warby Parker, and he's the author of the new book Performance Partnerships, the checkered past, changing present and exciting future of affiliate marketing. Today we're gonna learn a bit about the opportunities and perils of affiliate marketing, and see them from the perspective of both sides of the affiliate relationship. That is both web entrepreneurs and the brands that use affiliates as part of their sales process. We'll also learn about an interesting fact I just discovered a little while ago, that apparently Robert has co-authored an article with Doctor Oz. So, Robert, welcome to the show. Robert:      Thanks very much Roger, happy to be here. Roger:       So, let's see, first one quick sort of definition, I'm sure that 99% of our audience is familiar with the term affiliate marketing. But, do you have a really short definition of that for anyone who isn't quite sure what it is? Robert:      Sure, this is the easiest. At 10,000 feet, I like to say affiliate marketing is when a company and a marketing partner, often referred to as affiliate or publisher, enter in a commission based relationship that is pay for performance. We often hear the term CPA, Cost Per Acquisition. I like the term COD, Cash On Delivery, I think it's as easy to understand. So almost every online business over a million dollars has an affiliate program, and one thing to remember is, in some ways it's more of a framework on how to pay a partner than it is a marketing channel by itself. As affiliates represent almost every conceivable form of online marketing activity out there, from, there's affiliates that are mommy bloggers at home, app developers, public companies, it really runs the whole spectrum. Roger:       Great, okay, and is there a difference between performance marketing and affiliate marketing? Robert:      Yeah, so- Roger:       I don't want to go down a rabbit hole here if that's- Robert:      I dedicate a whole chapter of the book to this in Performance Partnerships, and I interviewed 20 people and I asked them that question, and I got 20 different answers. So, my definition of- Roger:       So either they're the same, or they're different. Robert:      Yeah. So let me tell you what I learned in summarizing up I think what the point of differentiation is. One school of camp that says, anything that can be where you can associate performance and measure performances, performance marketing. So that would include things like paid social and paid search where you can measure what you spend, measure the outcome. Where the affiliate marketing sort of evolved from believe that performance marketing is when there is that CPA element, and anything without that is not real performance marketing. Part of the problem is, you have all these agencies coming in saying they're performance marketing firms who do that part of it, you have a lot of the affiliate industry that's trying to rebrand itself and get away from the term affiliate, and it's kind of created this mess which is why I came up with Performance Partnerships, as a way of sort of differentiating and saying

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