21.06.2017

3 Dangers of Affiliate Marketing and How to Avoid Them (http://www.mytotalretail.com).

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The affiliate industry is nuanced. ... While some of these nuances are what make the <b>affiliate</b> model unique and valuable. ... of the opportunity and return on investment that an <b>affiliate program</b> is capable ... Fortunately, there are companies who are becoming more discerning about who they <b>partner</b> with.

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       3 Dangers of Affiliate Marketing and How to Avoid Them                                                                                                                   Continue to your page in  15 seconds or  skip this ad .                                                  Jobs     Resource Guide     Advertise                                                The Retailer's Source for Content & Community                                                   Topics       Brick-and-Mortar     E-Commerce     Management     Marketing     Merchandising     Mobile     Omnichannel     Operations & Fulfillment     Professional Development     Technology      Events       Live Events        Retail Roundtables      Women In Retail Leadership Summit     Industry Event Calendar     Girl Talks East     Girl Talks West      Virtual Events       Webinars     All About Email     All About Mobile       Podcasts     Videos     Blogs       Tim Ash     Reggie Brady     Jim Gilbert     Maria Haggerty     George Hague     Stephen R. Lett     Rob Martinez     Susan J. Mcintyre     Joe Palzkill      Resources        Browse Resources       Add a Resource     Top 100 Omnichannel Retailers Report      Subscribe        Total Retail magazine     Total Retail Report newsletter     Total Retail Executive newsletter                                                      X                                               Marketing         June 20, 2017     3 Dangers of Affiliate Marketing and How to Avoid Them                                    By      Robert Glazer                              Facebook   Facebook               Twitter   Twitter             LinkedIn   LinkedIn                Google +   Google+             Email   Email           0 Comments     Comments                                    The affiliate industry is nuanced. There are many players, layers and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. What's more is that, if a company is unaware of them, they risk damaging their brand.  For companies to take full advantage of the opportunity and return on investment that an affiliate program is capable of producing, they need to understand and recognize certain aspects and nuances of the industry. Here are three examples of these and what to watch out for:  1. Affiliates Who Don't Create Value  Affiliates are marketing partners. They include content bloggers, review sites, schools and organizations, to name a few, and can be incredibly effective at promoting a brand's products and services. The vast majority are highly reputable and consistently drive legitimate incremental sales for brands. However, there are also those who do not.  In affiliate marketing, the concept of

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http://www.mytotalretail.com/article/3-dangers-affiliate-marketing-avoid/

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