21.06.2017

3 Dangers of Affiliate Marketing and How to Avoid Them (http://www.mytotalretail.com).

     No comments

Краткое описание:

The affiliate industry is nuanced. ... While some of these nuances are what make the <b>affiliate</b> model unique and valuable. ... of the opportunity and return on investment that an <b>affiliate program</b> is capable ... Fortunately, there are companies who are becoming more discerning about who they <b>partner</b> with.

Скриншот страницы:

3 Dangers of Affiliate Marketing and How to Avoid Them Continue to your page in 15 seconds or skip this ad . Jobs Resource Guide Advertise The Retailer's Source for Content & Community Topics Brick-and-Mortar E-Commerce Management Marketing Merchandising Mobile Omnichannel Operations & Fulfillment Professional Development Technology Events Live Events Retail Roundtables Women In Retail Leadership Summit Industry Event Calendar Girl Talks East Girl Talks West Virtual Events Webinars All About Email All About Mobile Podcasts Videos Blogs Tim Ash Reggie Brady Jim Gilbert Maria Haggerty George Hague Stephen R. Lett Rob Martinez Susan J. Mcintyre Joe Palzkill Resources Browse Resources Add a Resource Top 100 Omnichannel Retailers Report Subscribe Total Retail magazine Total Retail Report newsletter Total Retail Executive newsletter X Marketing June 20, 2017 3 Dangers of Affiliate Marketing and How to Avoid Them By Robert Glazer Facebook Facebook Twitter Twitter LinkedIn LinkedIn Google + Google+ Email Email 0 Comments Comments The affiliate industry is nuanced. There are many players, layers and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. What's more is that, if a company is unaware of them, they risk damaging their brand. For companies to take full advantage of the opportunity and return on investment that an affiliate program is capable of producing, they need to understand and recognize certain aspects and nuances of the industry. Here are three examples of these and what to watch out for: 1. Affiliates Who Don't Create Value Affiliates are marketing partners. They include content bloggers, review sites, schools and organizations, to name a few, and can be incredibly effective at promoting a brand's products and services. The vast majority are highly reputable and consistently drive legitimate incremental sales for brands. However, there are also those who do not. In affiliate marketing, the concept of

Источник:

http://www.mytotalretail.com/article/3-dangers-affiliate-marketing-avoid/

Похожие:

0 коммент.:

Отправить комментарий