26.07.2017

5 Ways to Get Your Affiliate Program Ready for Q4 (https://www.slideshare.net).

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This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York). Session description: This session will focus on practical ...

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5 Ways to Get Your Affiliate Program Ready for Q4 Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy . Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details. SlideShare Explore Search You Upload Login Signup Home Technology Education More Topics For Uploaders Get Started Tips & Tricks Tools 5 Ways to Get Your Affiliate Program Ready for Q4 Upcoming SlideShare Loading in … 5 × 1 1 of 10 Like this presentation? Why not share! Share Email Inside Google's Numbers in 2017 by Rand Fishkin 27470 views Pinot: Realtime Distributed OLAP da... by Kishore Gopalakri... 186844 views How to Become a Thought Leader in Y... by Leslie Samuel 426050 views Visual Design with Data by Seth Familian 439701 views Designing Teams for Emerging Challe... by Aaron Irizarry 205309 views UX, ethnography and possibilities: ... by Ned Potter 488904 views Share SlideShare Facebook Twitter LinkedIn Google+ Email Email sent successfully! Embed Size (px) Start on Show related SlideShares at end WordPress Shortcode Link 5 Ways to Get Your Affiliate Program Ready for Q4 27 views Share Like Download Affiliate Summit Follow Published on Jul 26, 2017 This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York). Session description: This session will focus on practical tips for merchants to prepare for Q4. Topics explored include: planning promotions and contests, securing placements, and finalizing new affiliate integrations. ... Published in: Business 0 Comments 0 Likes Statistics Notes Full Name Comment goes here. 12 hours ago Delete Reply Spam Block Are you sure you want to Yes No Your message goes here Post Be the first to comment Be the first to like this No Downloads Views Total views 27 On SlideShare 0 From Embeds 0 Number of Embeds 1 Actions Shares 0 Downloads 0 Comments 0 Likes 0 Embeds 0 No embeds No notes for slide Code Freeze Green Monday What is Green Monday - Green Monday is an online retail industry term similar to Cyber Monday. The term was coined by eBay to describe its best sales day in December, usually the second Monday of December. Free Shipping Day Free Shipping Day is a one-day event held annually in mid-December. On the promotional holiday, consumers can shop from both large and small online merchants that offer free shipping with guaranteed delivery by Christmas Eve. The 2017 event is scheduled for Friday, Dec. 15. Specific (simple, sensible, significant). Measurable (meaningful, motivating). Achievable (agreed, attainable). Relevant (reasonable, realistic and resourced, results-based). Time bound (time-based, time limited, time/cost limited, timely, time-sensitive). Retention codes – increase cart volume 5 Ways to Get Your Affiliate Program Ready for Q4 1. 5 Ways To Get Your Affiliate Program Ready For Q4 2. Key Q4 Dates 2017 eCommerce Dates October 13 (approximate) Code freeze for many sites November 23 Thanksgiving November 24 Black Friday November 27 Cyber Monday December 11 Green Monday December 15 Free Shipping Day December 24 (Sunday) Christmas Eve December 25 (Monday) Christmas 3. Strategic Planning Review Previous Year Best performing affiliates Challenges (ex. tracking, creative, payments) Program Health Check Up Revenue concentration by affiliate Top affiliates by business model Competitive Analysis Who are your top competitors What was their Q4 2016 strategy Goal Setting Revenue goals (S.M.A.R.T) Affiliate mix 4. Program Housekeeping Task To Do List Commission Funding Escrow account funding Allocate additional budget Tracking Tests Is your tracking 100% reliable Link Audits Do all links go to the correct pages Outdated creative or ad copy Product Feeds Product mix, image URLs, product landing pages Program Information Pages Contact information, sign-up links, welcome message 5. Affiliate Recruitment Recruitment Opportunities  Black Friday & Cyber Monday sites  Relevant sites in your market niche  Cashback & Loyalty sites  Organic search results (example:

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