24.10.2017

How to Motivate Your Affiliates? (http://www.osiaffiliate.com).

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Let me share five reasons why affiliates could become inactive: ... If your <b>affiliate</b> is already in a <b>program</b> that pays 50% but they say they switched ...

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How to Motivate Your Affiliates? Voted #1 Affiliate Software Toggle navigation Features Pricing Resources Customers Contact Us Blog Blog / Affiliate Webinars How to Motivate Your Affiliates? by Robert Kilonzo Why are there affiliates that aren't productive? Mainly because some of them need a gentle reminder to get active, you have to get them to go active and not just wish and wait for them to go active. But why would they be inactive, right? Let me share five reasons why affiliates could become inactive: First reason: They signed up on an impulse Unfortunately, this happens very often. The usual scenario here is that a person sees her friend promoting a product so she signs up but then as she finished she realizes a couple of things: It doesn't match the audience that they have. They have no idea about the product and how to promote it. They're too busy to promote it. When this happens, don't expect any miracle and remove them from the group because there's little to no chance that they'll go active anytime soon. Second Reason: They're an affiliate for your competitor We're talking about greener pastures here and no matter how good your products and commissions are, greener pastures are just a great reason to leave. That's not just in marketing but that's how our world works. But don't get mad, don't go deaf, instead seek the answer to why this happens? Your competitor's new offer has better conversions. The new offer pays way better. They could also have better affiliate tools. They go as far as offering a promotion. When in a similar situation don't lose hope and of course don't lose your cool, stay as calm as you can be. Try to ask why they switched and make sure that you listen. Give them time to do what they're doing and if they aren't back after a few weeks, ask if there's something you can do. And if they respond telling you it's because of something related to tools then you know what to upgrade, once you've upgraded let them know that they listened to their needs. Now if they switched because of conversions try to know what your competition is doing to get more conversions than you. Make sure to help your affiliates optimize their campaigns in order to gain more conversion and make sure that you're working on your sales funnel in order to bring in more conversions. If it's because of the commission structure then make sure you're also not underpaying. Ideally, it isn't good to get into bidding wars when it's something related to commissions, but it's still important to make sure you're still competitive. If your affiliate is already in a program that pays 50% but they say they switched because they were offered 80%, just say goodbye because that's not worth lowering your margins. But if you're just being greedy and cheap and that's why someone's beating you, then bring in some game and start being competitive. If the problem is because of promotion issues then assess your business and the affiliate, if they're worth promoting and it's would do more good for your business then promote them. But if you really will benefit from having them but you just can't promote them yet try to offer alternatives. Third reason: They went out of business That really happens and unfortunately, you can't do anything about that so just move on and wish them well. Fourth reason: They have no idea how to do it Sometimes there are affiliates that are new to this but you can see potential in them, some just haven't tried it yet. And when you're in that situation it's your role to help them learn how to start. It's up to you to help your affiliate succeed. How? Host webinars to teach them how to do promotions. Record videos they can watch over and over again to learn what to do. If you have time you can have online meetings with them one on one. Let them subscribe to sites where they could learn. Make a promo checklist to help them. Fifth reason: We'll get to it later There are two types of we'll get to it and they're quite the opposite. First one would be the fewer of them, like .13% of them and they really have plans to get back on it in their schedules. And the second type which is 99.87% of them won't really come back unless you give them a tap on the back. Let me share 6 things that could act as a tap on the back for them: Divide them into different groups. Understand what models of businesses your affiliates have. Give them the resources that they would be needing. Talk to them, communication is a good way to build a relationship. Keep them motivated by different things like

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http://www.osiaffiliate.com/blog/motivate-affiliates/

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