26.05.2017

What is Affiliate Marketing? (https://www.shopify.com).

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Affiliate marketing is a performance-based marketing <b>program</b>, where an external <b>partner</b> is rewarded a commission for delivering a specific result to a ...

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What is Affiliate Marketing? The Myth vs. Reality var _sf_startpt=(new Date()).getTime() Email address Password Your store name Create your store Skip to Content Open Main Navigation Home Partner program Experts Blog Docs Partner login Join now Articles Articles Guides Webinars Events Tools Shopify Tutorials Product Updates Design Forums About Home Close Main Navigation Partner program Experts Blog Docs Partner login Join now About Careers Press and Media Enterprise Sitemap What is Affiliate Marketing? The Myth vs. Reality by Bonnie D'Amico Affiliate Marketing May 25, 2017 7 minute read Email Pinterest Facebook Facebook LinkedIn There's a lot of misinformation that surrounds affiliate marketing — so let's clear it up. Affiliate marketing is a performance-based marketing program, where an external partner is rewarded a commission for delivering a specific result to a merchant or advertiser. The result is often a valid sale, however it can also be a completed lead form, a new free trial user, or even a new newsletter subscriber. Although the first affiliate program was developed in 1994, Amazon's Associates Program (launched in 1996) is most often recognized as the longest running program and as the model for others to follow. As ecommerce has grown over the years, so too has the affiliate space. So much so that it's now incorporated into the marketing strategy of top Fortune 500 companies like Apple, Macy's, and Target. Despite all this, affiliate marketing has been plagued with a bad reputation in the past. Myth: Affiliate marketing is mostly fraud and offers low value traffic. The myth that affiliate marketing is a scam or offers a low value source of traffic and sales is simply not true. The reality is that affiliate programs can be as high value as those running the affiliate program make it. Throughout my 12 years in the industry, I've worked with affiliate marketing in many different ways — from affiliate, to freelancer, to in-house management of Shopify's affiliate program . Today, I'm putting all that knowledge to work, and walking you through the foundations of the affiliate marketing space, what kinds of affiliate marketers exist today, and how you can get started with affiliate marketing. Old school affiliate marketing challenges Even prior to working with an affiliate program, it was clear to me that affiliate marketing offers a strong opportunity for businesses to quickly expand their reach to fresh audiences, and acquire new customers through partnerships. Although affiliate marketing has proven itself as a viable customer acquisition channel, to this day I still encounter individuals that react to the word

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https://www.shopify.com/partners/blog/what-is-affiliate-marketing

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